Articles
How to Avoid Pitfalls in Trademark Registration and Protection
Why preparation is crucial
Trademark registration may seem simple: file an application, wait, and receive a certificate. In practice, however, many legal pitfalls can cost time, money, and even the brand itself.
Mistakes during registration lead to refusals and disputes; mistakes in protection lead to loss of exclusive rights.
Key pitfalls
- Weak preliminary search
Filing without checking AGEPI, EUIPO, WIPO databases often leads to refusals or opposition.
Solution: conduct a full search before filing. - Wrong class selection (Nice Classification)
Too narrow → weak protection. Too broad → higher costs and disputes.
Solution: analyze the business model and select optimal classes. - Descriptive or generic words
Words like “Eco,” “Best,” “Original” provide poor protection.
Solution: create a distinctive and unique brand. - Ignoring international protection
Registering only in Moldova or Romania limits expansion.
Solution: use the Madrid Protocol (WIPO) or direct EUIPO registration. - Incorrect use of the mark
Non-use can lead to cancellation.
Solution: ensure continuous use on packaging, contracts, and advertising.
Practical protection steps
- Regular monitoring of new applications.
- Keep documentation of use.
- Licensing and franchising agreements with strict control.
- Renewal every 10 years.
Useful articles
Marketing emails and cookies after Inteligo Media: what the EU Court of Justice actually decided
If your website sends customers emails with news, promotions or useful articles, this article explains when you can do that and when you need to ask for permission first.
European-Style Taxation: Moldova Changes the Rules for International Business
The Republic of Moldova has begun transposing European rules on direct taxation into its national legislation. On 22 September, the Government approved the relevant draft law. For most entrepreneurs, its provisions may still seem somewhat distant: some are due to take effect in 2027–2028, while others will apply only after the country joins the European Union. However, for companies with foreign shareholders, subsidiaries, loans or intellectual property, the changes may have very practical implications.
Legal Support for Businesses: Reliable Protection for Your Company
Businesses need legal counsel not only when a dispute has already arisen, a regulatory inspection has begun, or a business partner has breached an agreement. It is far more effective to identify and address legal risks before they become serious problems. That is why effective legal support is not about constantly dealing with consequences — it is about taking a systematic and proactive approach to risk management.
Leave a request
