Articles

Growing Trends: Registration of Regional and Geographical Trademarks to Attract Investors

Geographical branding as a business tool
In 2025, intellectual property goes beyond traditional trademarks. Geographical indications (GI) and regional trademarks are becoming increasingly important. For investors, they signal reliability and business potential.

A product with a geographical brand has unique value: it is not just a product but part of cultural and regional heritage. This builds consumer trust and strengthens negotiation power in international markets.

Why investors choose GI projects

• Exclusivity and protection – usage is strictly limited to producers from the region.
• Company value growth – a registered GI is recognized as an intangible asset.
• Access to premium markets – GI products occupy high-price niches.
• Transparency and sustainability – GI links to ESG standards, community support, and anti-counterfeiting measures.

European vector and Moldova
Under the EU Association Agreement, Moldova is expanding its list of protected geographical indications. Local producers of wines, agricultural products, and crafts already enjoy legal protection both nationally and in the EU market.

For businesses, this means:

• easier access to exports,
• eligibility for state support programs,
• stronger investor confidence.

How to prepare for registration

• Assess product potential – is it strongly tied to the region and traditions?
• Gather evidence – production methods, raw materials, history of origin.
• File an application with AGEPI, and if needed, with the EU eAmbrosia registry.
• Develop a promotion strategy – use GI not only as a legal tool but also as a marketing advantage.

Our expertise
Our team supports trademark and GI registration projects in Moldova, the EU, and international bodies (WIPO). We know how to turn legal protection into a real investment asset valued by banks, funds, and strategic partners.

If you plan to attract investors or enter new markets, registering a regional or geographical trademark could be the key step. We are ready to guide you from idea to certificate.