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Terms of Use, Terms of Service & Terms & Conditions: What’s the Difference and Why Do You Need Them?

Many entrepreneurs and even lawyers underestimate the importance of legal documents, often considering them “just paperwork for the sake of formality.” In practice, these documents help avoid disputes, reduce risks, and protect your business.

In this article, we will break down the difference between Terms of Use, Terms of Service, and Terms & Conditions, explore how they are applied in Moldova, Romania (EU), and Ukraine, and explain why proper drafting is essential for any online business.

  1. What Are Terms of Use?

Terms of Use regulate user behavior on a website or in an application.

Example:
If you imagine your business as a fitness club, then the Terms of Use are the gym rules:

  • no dropping weights;
  • clean equipment after use;
  • no street shoes allowed.

In the digital world:

  • prohibition of hacking, spam, and publishing illegal content;
  • rules for posting content;
  • measures to protect intellectual property rights.
  1. What Are Terms of Service?

Terms of Service regulate contractual relationships between the company and the client. 

Example:
In a fitness club, these would include:

  • membership fees;
  • freezing or renewing the subscription;
  • services included in the package;
  • what happens during renovations.

In the online world:

  • payment and refund terms;
  • subscription conditions;
  • company liability in case of service disruptions.
  1. What Are Terms & Conditions?

Terms & Conditions are a universal document that combines the rules of conduct (ToU) and contractual terms (ToS).

Example: online shops and marketplaces, where it is necessary to regulate simultaneously:

  • website usage rules;
  • payment and delivery terms;
  • return policies.
  1. Why Are They Important?
  2. Protection against claims – clearly defined rules reduce disputes by up to 90%.
  3. Financial security – return policies, fees, and subscription terms protect the company.
  4. Legal compliance – EU regulators require transparency and impose heavy fines for violations.
  5. Legal validity – documents become binding agreements only with explicit user consent (checkbox, “I agree” button).

     

  6. Practice and Jurisdictions
  7. 🇲🇩 Moldova
  • The concept of “Termeni și condiții” is commonly used.
  • Main laws: Law on Consumer ProtectionCivil Code.
  • For complex services, it is advisable to draft separate Terms of Service.
  1. 🇷🇴 Romania (EU)
  • Strict requirements: GDPR (Regulation 2016/679 EU)Directive 2000/31/ECDigital Services Act.
  • Standard practice: universal Terms & Conditions, usually paired with a Privacy Policy.
  1. 🇺🇦 Ukraine
  • Flexible framework, increasingly aligned with EU standards.
  • Often documents are separated into:
    • “Умови користування” (Terms of Use),
    • “Публічна оферта” (Public Offer / Terms of Service).
  • Applicable laws: Law on Consumer ProtectionCivil Code of Ukraine.
  1. Common Mistakes Entrepreneurs Make

Treating documents as a mere formality.
Copying templates from other websites without adapting them to local jurisdiction.
Not obtaining explicit user consent.
Failing to update documents when laws change.

  1. How We Help Businesses

Our legal team provides:

  • Terms of Use, Terms of Service, and Terms & Conditions for websites and applications;
  • documents compliant with Moldovan, EU, and Ukrainian requirements;
  • Privacy Policies and Cookie Policies under GDPR standards;
  • consultation on AML/KYC implementation for fintech and crypto projects.

Contact us today to receive a tailored legal solution for your business.


Terms of Use, Terms of Service, and Terms & Conditions are not “just paperwork,” but the foundation of online business legal protection. In Moldova, the practice is still developing, in Ukraine it is flexible, and in the EU it is strictly regulated. Properly drafted documents will save you money and protect you from problems with clients and regulators.

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